Desigual are to slowly reopen stores in Austria & Germany

2020/1/16

After the lockdown imposed across Europe due to the current Covid-19 health emergency, the Catalan label is now to return to a relative normality in Austria and Germany.

The first store to reopen its doors was the one located at 57-59 Mariahilfer Straße in Vienna, which had been closed since March 16. In the course of this week, Desigual is also planning to reopen 4 of the 44 shops it operates on the German market.

“This is a first step to allow us to start rethinking how our physical stores will be operating in the coming months, and what kind of shopping experience they will offer, taking into account their coexistence with the e-tail channel, now much more crucial than in the past, with the reopening in Vienna and in Germany, we are opting for reduced in-store inventory and a strengthening of online purchases,” – Alberto Ojinaga, Desigual CEO

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